In marketing class in the pursuit to understand branding etc, we used Starbucks as a case study. It was my understanding that Starbucks is not about the coffee, but about the experience. The company has created a brand perception, expectation to have a unique experience. Well, I did not have a 'unique experience' at Starbucks.
No one engaged me, nor did they smile. "Yes, what would you like? One kids hot chocolate and cookie? Ok, that's $2.98." Handed over the money, and kept waiting for the unique experience' .
Guess I should call off the search party.