Sunday, 11 December 2011

Boo Starbucks

In marketing class in the pursuit to understand branding etc, we used Starbucks as a case study. It was my understanding that Starbucks is not about the coffee, but about the experience. The company has created a brand perception, expectation to have a unique experience. Well, I did not have a 'unique experience' at Starbucks.

No one engaged me, nor did they smile. "Yes, what would you like? One kids hot chocolate and cookie? Ok, that's $2.98." Handed over the money, and kept waiting for the unique experience' .

Guess I should call off the search party.

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