In marketing class in the pursuit to understand branding etc, we used Starbucks as a case study. It was my understanding that Starbucks is not about the coffee, but about the experience. The company has created a brand perception, expectation to have a unique experience. Well, I did not have a 'unique experience' at Starbucks.
No one engaged me, nor did they smile. "Yes, what would you like? One kids hot chocolate and cookie? Ok, that's $2.98." Handed over the money, and kept waiting for the unique experience' .
Guess I should call off the search party.
Let's Eat!
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Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Sunday, 11 December 2011
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